Expert Talk: Unlocking Consumer Insights with Data, AI & Behavioural Science

Date: 11th October 2025
Speaker: Ms. Anukriti Agarwal
Designation: Principal Researcher – Insights and Product Analytics, Gartner
Topic: Consumer Insights in Action: The Power of Data, AI and Behavioural Science

BIMTECH had the privilege of hosting Ms. Anukriti Agarwal for an enlightening Expert Talk that explored the intersection of data, artificial intelligence, and behavioural science in understanding consumer behaviour.

Key Highlights from the Session:

Understanding the “Why” Behind Consumer Choices- Attributes, preferences, intentions, and decisions shape consumer behaviour. Ms. Agarwal emphasized that decoding the “why” is just as critical as knowing the “what.”
Real-Time Analytics - Data dashboards now allow businesses to track customer journeys in real time — from bounce rates and engagement levels to identifying high-value customers like VIPs.
AI-Powered Predictions - Artificial Intelligence transforms raw data into meaningful patterns, enabling businesses to anticipate future consumer needs and behaviours.
Social Media Listening - Brands like Starbucks use AI to analyze customer feedback, gaining direct insights into sentiment and expectations.
Web & App Analytics - Companies such as Amazon leverage clickstream and purchase data to personalize user experiences and improve conversion rates.
Predictive Power of Purchase Data - Ms. Agarwal shared how companies like Target have used transaction data to predict life events — including pregnancy — purely from shopping patterns.
FMCG Industry Insights - Competitor and industry analysis in fast-moving consumer goods (FMCG) reveals how data drives pricing and promotional strategies.
Behavioural Science Meets Data - Dimensional scaling and behavioural science help bridge the gap between psychology and analytics, uncovering hidden motivations behind consumer actions.

Eye tracking is a technology that measures where and how long a person focuses their gaze, providing insights into attention, interest, and cognitive processes. It is widely used in fields like market research.

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The session concluded with a powerful message: the true potential of consumer insights lies in the synergy of data, AI, and behavioural science. This combination not only enhances customer experience but also informs strategic business decisions.

We are grateful to Ms Anukriti Aggarwal for her insightful contributions