Beyond the classroom
BEYOND THE CLASSROOM: Birla Institute of Management Technology (BIMTECH) at the LG India Experiential Centre! 📺🚀
Our PGDM (Retail Management) 2025-27 batch recently embarked on an immersive study tour to the LG Experiential Centre, gaining first-hand insights into the operations of a global consumer electronics giant.
The visit was far more than a tour; it was a deep dive into the strategic engine of LG Electronics India, featuring masterclasses from their senior leadership.
Leadership Masterclasses & Strategic Takeaways:
The Finance-Sales Synergy: Mr. Atul Khanna, Sr. Vice President, Finance, emphasized a crucial lesson for future marketers: The absolute necessity of financial literacy and comfort with numbers, even at entry-level sales and retail roles.
Premium Selling: Mr. Sanjay Chitkara, Co-Chief Sales & Marketing Officer, delivered a masterclass on the art of selling premium products and maintaining a consumer-first philosophy in a competitive market.
The "Sultan" Mindset: Mr. Vijay Ranjan Singh, Head HR, left an indelible mark with a powerful quote: "Sultan can only defeat Sultan." A reminder that you are your own greatest benchmark—focus on personal discipline and continuous growth.
Hands-On Innovation:
Students explored the future of mobility and service through a guided tour of the center, experiencing LG CLOi (service robotics) and AI-enabled smart home ecosystems.
Key Learning Highlights:
